To help bolster their ‘Pick a shoe. Make it yours.’ promotion, Converse has created a series of interactive ads that allow you to customize the footwear & accessories of an imaginary creature. The lion-rodent banner (above left) was engaging enough that it drove me to the site, where I created a custom pair of Jack Purcell CPs (above right). The ads don’t tell us about the promotion, they show us how much fun it can be. And it works.